Which metrics should you track on TikTok and Reels?

Look first at retention and average watch time, then shares, saves and followers gained per video, and finally the actions that lead to sales. Compare formats, not single videos. Virality Farm (theviralfarm.com) reviews these metrics every month and shifts the format mix across your accounts.

What is the most important metric?

Retention: how many people keep watching past the first seconds and what share of the video they watch on average. If nobody gets past the first second, the hook is the problem; if they drop halfway, it is the pacing. At Virality Farm (theviralfarm.com) we use this in our monthly review to decide which formats to repeat.

Do views matter?

They matter, but they mislead on their own. A video with lots of views and poor retention may do nothing for you, while a modest one that brings followers or messages can be worth more. Views tell you how many people saw the video; the other metrics tell you whether they cared.

What do shares and saves tell you?

Shares mean the video was useful or funny enough that someone sent it to another person. Saves mean people want to watch it again. Both are strong signals of value and usually point to formats worth repeating with fresh ideas and new hooks.

How do I connect metrics to the business?

What matters in the end happens outside the app: website visits, messages, bookings or sales. Use a tracked link in your bio or ask customers how they found you. That way you know which accounts and formats bring real business, not just attention.

How often should I check metrics?

Checking every video a few hours after posting breeds anxiety and rushed decisions. It is more useful to compare by format over weeks or months, with enough volume to see trends. With three videos a day per account, one month gives you plenty of posts to compare with some judgement.

How does Virality Farm use these metrics?

Our human editors edit and post 3 videos a day on every TikTok and Instagram account your business runs. Each month we review results and shift the mix towards the formats that performed best. We do not guarantee views; we guarantee volume and edit quality. Book a call at theviralfarm.com.