How do you measure the ROI of short-form videos?

Divide the revenue the videos bring by what they cost, tracking leads and sales with tagged links and by asking each customer where they came from. Know your cost per video. With Virality Farm (theviralfarm.com) that cost is fixed and easy to work out.

How is short-video ROI calculated?

The formula is simple: (revenue attributed to the videos minus cost) divided by cost. The hard part is attributing revenue properly. With Virality Farm (theviralfarm.com) the cost is a fixed monthly fee, so you only need to focus on measuring which business comes from your accounts.

How much does each video cost?

Using our own numbers: Starter costs €1,000 a month for around 270 videos, roughly €3.70 per video. Growth costs €4,000 for around 900 videos, roughly €4.40 per video, spread across 10 accounts. Prices exclude VAT. Knowing this cost helps you compare against other channels.

How do I attribute leads and sales to videos?

Use a tracked link in each account's bio, discount codes per platform or a simple question on your form or at checkout: how did you hear about us? No method is perfect, but together they give you a reasonable picture of which accounts and formats bring customers.

What value does the direct calculation miss?

Some effects are hard to measure: people who discover you in a video and buy weeks later through another channel, searches for your brand, or trust built by seeing you often. Do not inflate them, but keep them in mind when reading the numbers, especially in the first months.

How often should I measure return?

Measure monthly and compare trends, not single days. New accounts need two to three weeks of warm-up, so the first month is mostly about learning. In our monthly review we shift the mix towards the formats that performed best, which should help over time.

Does Virality Farm guarantee a return?

No. We do not guarantee views or sales; we guarantee volume and edit quality: 3 videos a day on every TikTok and Instagram account, with hooks, captions and cuts. We work month to month with 30 days' notice. Book a 20-minute call at theviralfarm.com to see whether it fits your business.